BOURNE MEDICAL INSTITUTE™
The Patient YES Factor™
The Psychology Behind Trust, Communication & Treatment Acceptance
When Demand Exists but Patients Still Hesitate
Some healthcare organizations do not have a lead problem. They are already generating inquiries and consultations, yet treatment acceptance, financing conversations, follow-up and patient confidence create significant leakage between interest and action.
Not Traditional Sales Training
The Patient YES Factor™ focuses on ethical healthcare communication: patient trust, emotional certainty, treatment-acceptance psychology, communication under pressure, consultation structure, financing conversations and follow-up systems. The objective is to help patients make informed decisions with greater clarity and confidence—not to pressure them.
The Patient YES Factor™ Framework
The experience is built around six core modules: The Psychology of Patient Trust™; Communication Under Pressure™; The Psychology Behind Treatment Acceptance™; Consultation Communication Systems™; Financing Conversation Psychology™; and Follow-Up Communication Systems™.
Available Engagements
Flagship Keynote Experience™ — $7,500 USD. A 45–60 minute executive keynote for medical conferences, leadership events and healthcare organizations.
One-Day Intensive™ — $15,000 USD. Executive healthcare communication and consultation-performance training focused on trust, treatment acceptance, financing conversations and follow-up.
Two-Day Implementation Intensive™ — $30,000 USD. Day one develops psychology, trust and communication; day two moves into implementation, live consultation breakdowns, team roleplay, leadership calibration and communication optimization.
Ninety-Day Performance System™ — $50,000 USD. A deeper organizational performance partnership incorporating communication audit, leadership and team coaching, consultation optimization, team development and revenue communication infrastructure. Scope and suitability are confirmed before engagement.
Built for High-Stakes Patient Decisions
Especially relevant for private healthcare groups and clinics already investing in patient acquisition where hesitation, treatment acceptance, communication inconsistency or consultation leakage are limiting revenue performance and patient follow-through.